Meet Kelly Small
Founder and principal creative director of Intents & Purposes Inc., Kelly Small is the bestselling author of The Conscious Creative: Practical Ethics for Purposeful Work and an award-winning creative director, designer, writer, and educator. Kelly’s career, now driven by the pursuit of practical action toward ethical, inclusive, and sustainable futures, began as a crisis of ethics as a creative director in advertising.
Now, with nearly 20 years of leading nonprofit and commercial brands to proven success, Kelly’s driving philosophy is that, with intentional incremental change, purposeful work can happen anywhere.
Kelly works with organizations of all ilks to provide senior design direction, strategic creative leadership, ethical design education, and thoughtfully co-created approaches to address communications and wicked problems alike.
Kelly's agency Intents & Purposes is an independent strategic creative agency and growing collective of the industry’s best values-driven talent. Intents & Purposes offers concept to completion creative services and partnerships across research & insights, media, technology, and production.
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