Kelly Riback-Small is an award-winning executive creative director, designer, educator, and best selling author of The Conscious Creative: Practical Ethics for Purposeful Work

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Kelly Riback-Small (they/them) is an award-winning executive creative director, designer, educator, and best selling author of The Conscious Creative: Practical Ethics for Purposeful Work. Kelly has deep roots in communication design, marketing and advertising, and a special focus on ethical and inclusive practice. A proven creative leader, educator, strategist, and affiliated design researcher with Emily Carr University (Studio for Critical Making and the Graphic Research Unit), Kelly holds a master’s degree in design where their research focused on design ethics, social impact, social innovation, and sustainability. Kelly received the Governor General's academic gold medal for their graduate work.
Kelly has experience leading major brands across most sectors including automotive, CPG, entertainment, fashion, finance, nonprofit, retail, technology, telecom, and more. Most recently serving as executive creative director for and rebranding Grassriots Inc., and currently developing first-of-its-kind design ethics curriculum for the George Brown School of Design, Kelly's consultancy practice includes a commitment to applying their 15+ years of experience to help clients, students, and creative professionals combine best-in-class creative with meaningful impact. Kelly is equally passionate about breakthrough aesthetics and innovative creative executions as they are ensuring that their concepts provide real, measurable results. 
The Conscious Creative: Practical Ethics for Purposeful Work, published by House of Anansi Press, is a best-selling collection of over 100 actions for ethical creative practice. It is the culmination of Kelly’s research in their pursuit of a more humane, values-driven and inclusive creative industry.

A member of The One Club for Creativity and a Certified RGD, Kelly donates their time to evaluating for impact awards, mentoring early career designers, leading the RGD LGBTQ2S+ virtual RGD community, and Diversity Equity and Inclusion committee.
The Conscious Creative is the operating name of Kelly Riback-Small's creative consultancy specializing in executive-level creative direction, strategy, art direction, graphic/communication design, branding, web design, digital/social marketing and copywriting for clients across all sectors.
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