Founder and COO of creative agency Intents & Purposes, and bestselling author of The Conscious Creative: Practical Ethics for Purposeful Work, Kelly Small is an award-winning creative director, designer, writer, and educator whose career is driven by the pursuit of practical action toward ethical, inclusive, and sustainable futures.
With nearly 20 years of leading major brands to proven success, Kelly’s driving philosophy is that purposeful work can happen anywhere. Their work centres on providing best-in-class design direction, strategic creative leadership, ethical design education, and thoughtfully co-created approaches to help clients, practitioners, and students achieve measurably impactful work that everyone involved can be proud of.
A Master of Design graduate and affiliated design researcher with Emily Carr University, Kelly is also a professor of design ethics at George Brown School of Design and mentor with The RGD, The One Club for Creativity, and OCAD University. Kelly is currently writing a book about practical ethics for a youth audience to be published by Groundwood Books in 2023.
Kelly's agency Intents & Purposes Inc. is An independent strategic creative agency and growing collective of the industry’s best values-driven talent. Intents & Purposes offers concept to completion creative services and partnerships across research & insights, media, technology, and production.