Intents & Purposes Inc.
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KELLY SMALL MDES, RGD.
Executive Creative Director, Designer, Author, Educator
Intents & Purposes Inc.
About
Contact
  • Work
  • The Conscious Creative
  • No Child For Sale
  • #LiftHerUp
  • Mo'd In Canada
  • Honr.
  • Best Cruze Ever
  • Unleash Your Music
  • Pay Power Forward
  • In Our Words
  • We Are the Believers
  • Ethical Sellout
  • Don't Sweat It
  • #TravelForHeart
  • Nexo Knights
  • A Trashy Affair
  • The Odour Guards
  • A Lifetime of Quality
  • Walmart
  • Feed Your Mo
  • Skinny Bleach
  • Now You're Flying
  • Becoming My Dad
  • Guide to Ranchified
  • One Period, Period.
  • Tendanda Via
  • BMO National Championships
  • 6Degrees Branding

Skinny Bleach

A satirical solution introduces NEW Clorox® concentrated bleach to customers in a way that playfully grabs attention and mitigates negative preconceptions about number of loads per bottle. Tabloid-inspired creative breaks through in-store, bringing a smile (and, perhap,s even a jab at diet culture) to a typically monotonous category.

View More Projects

Ethical Sellout
A Trashy Affair
Nexo Knights
6Degrees Branding
#TravelForHeart
Best Cruze Ever
No Child For Sale
One Period, Period.
Now You're Flying
Unleash Your Music
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